Commemorating 175 years of transatlantic passenger travel with a weekend of cultural events held across Liverpool’s waterfront.

Date
4th & 5th July, 2015

Location
The Pierhead & Liverpool's UNESCO Waterfront

Client
Culture Liverpool & HemingwayDesign

Audience Figure
250,000

Photography
Culture Liverpool - Ant Clausen, Terry Bouch & Pete Carr

Festival Highlight
Working right across this incredible, world-renowned waterfront - from the Albert Dock, through Mann Island to Pier Head and the Three Graces. 

Transatlantic 175 was an exploration and celebration of cultural history and contemporary exchange, commemorating 175 years of cruise passenger travel across the Atlantic with a weekend of cultural events that spanned Liverpool’s historic waterfront and docks.

Deco Publique worked with HemingwayDesign and their creative director, Wayne Hemingway MBE, to curate a weekend festival in collaboration with Culture Liverpool. 

T175 combined 5 key events; The Very Big After Show with Greg Wilson; Eat the Atlantic food festival; Vintage on the Dock; The Classic Car Cavalcade and the Very Big Catwalk which saw 3,083 people break the Guinness World Record for 'Most People Modelling on a Catwalk' and was a wild celebration of Liverpudlian fashion, style and creativity.  

Services Provided

Research | Creative Direction | Programming | Project Management | Festival Direction | Arts Commissioning |Budget Control | Operations | Design, Marketing & PR Direction

Dockside disco the ‘Very Big After Party‘ saw DJ Greg Wilson take the waterside audience on a musical journey of rediscovery, thrilled through with the influential sounds that arrived in Liverpool before anywhere else.

As the sun set, it was time for Queen Mary 2 to depart Liverpool's shores, re-creating Cunard’s maiden journey of 1840. Thousands in the audience sang the vessel and its passengers off to the tune Minelli and Sinatra's New York New York in an unforgettable fire-work lit moment.