Transforming Morecambe's seafront with a programme of cultural content inspired by the 1920s to the 1990s

 

Date
September 2014, 2015, 2015, 2016 & next up, 2017

Location
Morecambe seafront

Partner
Vintage by the Sea is a Vintage Festival brand, Produced by Deco Publique in Partnership with Lancaster City

Awards
Winner - visit Lancashire Large Tourism Event of the Year Award, 2016
Finalist / UK Festival Awards, 2016
Highly Commended / Visit England Large Tourism Event of the Year Award 2014

Highlight
Producing a festival where we live makes it even more special. We see our locality transformed and we see the positive, cultural, economic and social benefits of the festival play out throughout the year. 

Deco Publique has co-curated and produced the award-winning Vintage Festival by HemingwayDesign's 'Vintage by the Sea' in Morecambe since 2014, helping it become an established name on the UK's cultural events calendar. The festival perfectly showcases Deco Publique's ethos, bringing a high quality programme of participatory performance, art, food, music and markets to Morecambe in a way that intimately integrates with its community and place.

Every September the beautiful seafront provides a stunning backdrop for an exceptional lineup of classic cars, cocktails, vintage and design marketplaces, DJ sets, Best in Show fashion parades, art workshops, street food and walkabout performance. The programme develops every year, with highlights including a Battle-of-Britain Memorial Flypast, a 15 venue art trail, and - a true favourite - The Vintage Pooch Parade!

Delivered in partnership with Lancaster City Council the event has grown from 6,000 to 40,000 visitors in three years, thirty-four percent of whom travel from outside the region. It is thought to bring more than a million pounds to the region. 

 

Services Provided

Research | Creative Direction | Programming | Project Management | Festival Direction | Arts Commissioning |Budget Control | Operations | Design, Marketing & PR Direction

 

"Vintage by the Sea has become a recognised fixture on the British cultural events calendar with superb programming and a truly diverse audience of all ages and from all backgrounds. Being born in Morecambe, it means a lot to me and my own family to see the seafront transformed as it will be again this September, we knew this is what Morecambe was capable of.” 

Wayne Hemingway
 

Vintage by the Sea 2016, Film by Daniel Brereton

 

"In my 24 years in Morecambe I have never experienced anything that quite matches this year's Vintage by the Sea Festival, which is estimated to have attracted more than 40,000 to Morecambe for the weekend. We should never lose faith in Morecambe's intrinsic potential. The spectacular success of the event shows conclusively and convincingly that a real breakthrough has been made in bringing something unique and energising to Morecambe which will be talked about for years to come." 

Councillor Ron Sands, Lancaster City Council's cabinet member for Leisure, Culture and Tourism
 

Vintage by the Sea 2014, Film By Marmalade Toast

 

“Vintage by the Sea is a wonderful feature of our cultural life and a shout out to the world how wonderful Morecambe is!”

Visitor, 2016
 

“I'm an ex Head of Culture and Tourism in Herts and you cannot put a price on the feel-good factor that events like this bring to local communities and visitors. Everyone went home happy. It adds to the wellbeing of the community and how lovely to see Morecambe so busy.”

Visitor, 2016